Thursday, May 9, 2019

ALD 3.0 - Hiki No Video

The story topic that we chose was to do a story on was hospice. We intend to communicate that working where you help others gives you a better appreciation of life. From watching our video that audience will learn that giving isn't just about getting things in return. Everyone has people they know that have passed or are really old, the audience will care because the topic is relatable for everyone. In the critique that we had for the first rough cut, we had a lot of feedback. The feedback that we received was that, there was no grabber to make the audience wonder what the story was, the SOT or in the interviewee's interview there was unneeded parts, the voiceover wasn't in tone of what the topic is, and there needs to be b-roll that is authentic. With all of this feedback, we have worked on finding a part in the interview where we can use it as a grabber, we redid the voiceover so it is slower and in tone with the interviewee, and the b-roll, although it took long to plan and film it we got it done to the best of our ability. For the story overall, we tried to add more conflict so it would matter to the audience.

The purpose of the Digital Millennium Copyright Act (DMCA) is to find works that have been taken from the rightful owner. Copyright Infringement is a law that protects a persons work. This law means that you can not post someone else's work without getting permission or paying a fee. If you break this law, you can get sued by the owner of that work, and may have to pay for compensation. First time offenders have to pay 250,000 dollars and could get up to 5 years in prison. Second time offenders pay an additional 250,000 dollars and up to ten years in prison. One way you can get permission to use copyrighted materials is to contact the owner, negotiate payment that is needed and have the permission agreement in writing. Fair Use is where you can use parts of an individuals work without getting copyrighted. If you use a song lyric in a review you will not get copyrighted. If someone did a cover of a song on a platform that would be fair use, because they are not using the original track and are using their own voice.

It is essential to gain permission to film on location because if we don't we could be filming something that we are not allowed to film. Video release forms are used to make sure that we have written permission from the person we are filming. They are mandatory for professional video production because if we are filming someone that isn't 18 or older we would have written permission from both the minor and their parent/guardian. Regarding people of age, it is professional to have just so they know what they are agreeing to and what we are asking of them. The final critique results were surprising. Our video in the beginning according to my peers wasn't that great. All of the topic numbers were below 2.3, the story flow was bad, the voiceover was wasn't in the tone that fit the video, there was no b-roll so the editing technique rate was as low as the b-roll rate.  My team could have improved on getting together and filming what we needed to film. We worked hard on getting the first and second interview shots, and the first set of b-roll. However, when it came down to it that's all we got done. The second better set of b-roll was never done because of how unprepared we were. I could address it in the future by doing what needed to be done regardless of who was free and who wasn't.

Critique Results

ALD 3.1 Evaluate the relationship between digital technology and criminal activity for its affect on the digital marketplace.
ALD 3.2 Evaluate legal and ethical behavior related to the creation, use, and distribution of digital content that minimizes the risk of legal or moral consequence.

Friday, March 29, 2019

ALD 6.0 - Practice Story

The interviewee that we choose is Lola, the reason that we choose her was because she was the only one in our group that was willing to do it, and she also had an upcoming trip. Julia, or other team member, wasn't at school when we decided on the role, so she became the Director/Camera/Audio person. I was assigned Editor/Reporter/Voiceover because I wanted to be that, but while Julia was away I took on the role of Director/Camera/Audio and Editor/Reporter/Voiceover. Everyone stayed committed to their job as the process went on, the only shift that happened was when Julia came back and she took the role of Director/Camera/Audio person. Assigning roles and sticking to the roles helped the outcome of our story because everyone knew what they were supposed to do.

Safety is the number one priority during the production process, it's the number one priority because we are using very expensive equipment, and we don't want anyone getting hurt in the process of making the video. Three safety concerns that the entire team should be aware of while filming is, being aware of the surroundings, where you put equipment, and not using the camera while you're on the move. Our critique went as I expected. The video that we produced wasn't the best in the world but it wasn't the worst, so I do agree with the majority of twos that we got. Since it wasn't the best I don't think that the four was an accurate score. The three biggest words for improvement are "b-roll", "nat sound", and "no conflict". Those three words for improvement are things that absolutely could be improved on. Some things that we could've done to create a more compelling story are to have added more variety to our b-roll and to have included natural sound. With more variety in the b-roll, it would've added to the story and the audio visual ties. I think that if we really thought out what the conflict would be, and had more questions relating to the conflict, the story would be a lot more compelling.

ALD 6.1: Anticipate potential health and wellness concerns while operating computing devices in order to enhance workplace safety.

Friday, March 8, 2019

ALD 5.0 - Interview Composition

The difference between a host or reporter shot and an interview shot is that during a host/reporter shot the reporter is looking into the camera directly which addresses the audience. An interview shot should have the reporter out of the frame while the interviewee is looking at them and not the camera. The background of an interview shot should be composed of a background that is not just a wall. It could anywhere that is relevant to the story. An interview shot should never be shot at a flat angle like against a wall, hedge, fence, bus or anything flat. The reason being it is boring, plus it will not be able to blur the background and it does not give the audience any information about the story. Look room is the space between the interviewee and the edge of the frame. In the comp shot look room is again the direction of the interviewees gaze, they should be looking at the longest part of frame. Set up a line between camera person and interview, the reporter should be on either side of the line, if they are 90 degrees from the line it will be a profile shot. The reporter should be just off the line, in front of the line is in the shot and that's not what we want.

I believe that the most important part of shooting a successful interview is being/having a good director. A good director can make or break shooting a successful interview. The director is in charge of everything. They are the person that is in charge of making the interviewee comfortable, making sure everyone on the team is ready for the shooting of the interview. Some strategies that I could think of were to make a check list for everything that is important in making the interview happen, write the questions before hand and to make sure everyone knows what their role is, in the shooting process. 

It is not framed well and the exposure is too high

There is too much head room and it is a profile shot.

There is no head room and it is a flat angle. 

ALD 5.1 Design a targeted digital media message or concept that addresses the needs of a client.
ALD 5.2 Plan and construct a digital media product from budgeted resources that addresses client needs.
ALD 5.3 Assess the collaborative process for its impact on the design, planning, and production of a digital media product.

Monday, February 25, 2019

ALD 4.0 - Editing Practice

All footage and tutorials used in this Editing Practice video provided by Hawaii Creative Media 

Editing techniques can create transitional elements that add to a story by highlighting a scene to show its importance. Not all cuts are intended to smoothly transition from one clip to the other. Some cuts are used in a story to create a sudden/ dramatic effect. A filmmaker could build conflict, suspense, anticipation, or anxiety by cutting a scene abruptly to add anxiety. The film maker could also use a L cut, which is where audio from one scene is carried over onto the next, to add anticipation. Natural sounds, audio soundscape and music all play a big part in communicating a message and advancing a story. Music is great for giving emotion to a scene but without natural sound and audio soundscape it wouldn't sound right. If there was a scene of juice being poured into a cup and just music it wouldn't sound right, the natural sounds that come along with that action are very important and give the audience what they expect and more.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Monday, February 4, 2019

ALD 2.0 - Public Service Announcement

A powerful PSA can have a huge impact on an audience, a PSA can change the way a person thinks about something. A powerful PSA should make the audience think. I really do think that a PSA could persuade someone to act or think differently, because it shows what could happen or what might happen in a bad scenario. By producing this PSA I hope to spread even more awareness to the problem and how they can help solve it. The PSA that my group is creating is a PSA about drinking and driving. My audience should care about this specific issue because it impacts road safety and their future.

The organizations hosting the PSA video concert that we are entering are Hawaii State Department of Heath, Injury Prevention Control, and GEICO. A rule that should not be over looked is that the PSA video should only be 15-25 seconds long. I think that there are so many opportunities for Media students to earn awards, scholarships and prize money through various competitions because media students have a lot of potential and by having competitions it can really show them and others what they can do, and how well they can do it. I think that the students benefit the most from these competitions because they can earn a lot from it. Just to have the experience of entering a contest is good for them, but if they win it can have a huge impact on their lives and what they want to be.

My PSA had small changes/improvements from rough cut to the final cut. The rough cut didn't have a soundtrack, the video shots weren't in order and it was 15 seconds short of what we needed. So, we made a soundtrack and improved it when it didn't quite fit in with the tone of the video. We decided to move around shots and edit them in a way where it would make sense, and added 2 seconds. The PSA didn't make to the required 30 seconds, and stands at a solid 17 seconds. It was worth it to address the suggestions, if we hadn't then the video would have been worse than it was. The critique went better then I thought it was going to go. The production value score is understandable, the filming wasn't that great and could have been better. There could have definitely been more shots with some more variety. Our high score was in overall message, I agree with that. The message that we were trying to get across, got across to the intended audience, and so I think we did pretty well. The best compliment that my team received was "Loved the music, message was strong. When image became blurry made ME feel like I was the drunk driver". I think that was the best comment that we received because that's the message we were trying to get across. It could be anyone behind the wheel, but if the wrong decisions are made it could be you.

ALD 2.1 Assess the evolution of digital media as it affects and is affected by society.
ALD 2.2 Assess changes in technology and markets as it affects digital media designs.

Monday, January 14, 2019

ALD 4.0 - Cinemagraphs

A Cinemagraph is a combination of photography and video. Part of the image is still while a different part of it is moving. The video component is used for a loop in one part of the image, sometimes it is subtle and other times it isn't. Creating a cinemagraph can be summarized into a four step process. Step 1, choose a compelling subject to take a video of, Step 2,  record the subject with a stable camera, Step 3, edit it and Step 4, export and upload it online. In the making of the first cinemagraph one of the strengths that it had was not cutting off any of the subject's body. During the editing process getting the globe to stop at the continent it was originally on was an area for improvement. In the second cinemagraph I took a video, with my phone being held up by a textbook, outside at a medium angle, with one of my friends pouring water into her mouth. The part of the video that will be frozen is my friend and the movement will be the water. The water will be looped, and it'll look like she is continuously drinking water.

The second cinemagraph I did, turned out decent. It did not turn out how I had expected at all. The camera was still and there was no movement on that part, however the water bottle was moving slightly. The water bottle moving slightly really affected how the cinemagraph came out. When I started this cinemagraph it took a lot of time to find the nicest part of the video to loop. On my third and final attempt, I plan to take a video of a zipper moving in the wind. The part of the video that will be frozen is everything but the zipper. The zipper will be looped so it looks like it is constantly moving.

In my third cinemagraph I think it turned out alright. It is almost everything that I anticipated. There is a visible jump from finish to start and the transition is noticeable. Aside from cinemagraphs looking cool, cinemagraphs are used for digital marketing. The purpose of making them is to catch the viewers attention in a unique way.  Unlike videos cinemagraphs offer a blend of video and photography. A video can be taken of anything, however you must know how to create cinemagraphs. Cinemagrpahs are a blend of the two that one just can't offer. The critique results were something that I was pleased with. I agree with how my class voted, I really like my second cinemagraph and to me it is a four. It has a smooth loop, frozen action, and a pretty stable camera. The cinemagraph as a whole is, I think, creative and unique, since no one else did something like it.

ALD 4.1: Evaluate diverse processes of forming and conveying a targeted message.
ALD 4.2: Compare and contrast how various audiences perceive digital media to anticipate desired reactions and responses.

Thursday, December 20, 2018

ACO 5.0 - Image Compositing

Image compositing is taking more than one photo and combining them strategically to show a message. Rule of thirds is the intersection of 3 rows and 3 columns that creates a focal point. The focal points create balance and alignment and help break up the composition in the photo. Rule of thirds can be used without proper use of look room or lead room, this means that if you take a picture of a flower right at the edge it will make the viewer uncomfortable. Professional photographers make art out of existing space, unlike an artist, a photographer sees the art within the world, and captures the beauty. They think about every part within the frame. I believe that photos should not be edited. Many professional photographers do not edit their photos, they leave them as they were taken so that they can communicate a message. However, when you are working on composite images, or things like those, editing is a necessity. In composite images editing makes the picture stronger.

The strongest message in my best composite image is, we each have an ocean of ideas within us. The composite image will communicate that message because it is a girl's eye with the background and eye cut out. There are fish in the eye representing the ideas. The macro angle of the eye brings out al the fish. Even if the fish are so small they draw your attention. When my audience first views my best image composite, I anticipate that their eye will go to the brights colors first. I'm anticipating that because the colors of the fish will be contrasting against the color of her skin and will draw attention to themself.

ACO 3.1 Analyze how elements and principles of design in various forms of media are applied to communicate to a specific audience.
ACO 3.2 Critique how the effective integration of elements and principles of design within a variety of medium impact target audiences.
ACO 3.3 Apply elements and principles of design to clarify, focus, or enhance a message or concept for a target audience.